You don’t need to pay for an MBA to talk like an MBA Marketer
You may not have the money or desire to get a full blown MBA, but that doesn’t mean you can’t self-study like one. Get the key talking points and vocabulary needed to “sound” like an MBA marketer, by reading the same books they read. Below is a list of commonly read books by MBAs as recommended or assigned by many MBA programs.
Want to download our MBA self-directed guide? Check out our Condensed MBA Blueprint!
1. “Marketing Management” by Philip Kotler and Kevin Lane Keller
Overview: This authoritative textbook covers comprehensive marketing strategies and concepts essential for any marketer.
Amazon Link: Marketing Management
2. “Influence: The Psychology of Persuasion” by Robert B. Cialdini
Overview: Explores the six principles of persuasion and how they can be applied in marketing to influence consumer behavior.
Amazon Link: Influence: The Psychology of Persuasion
3. “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout
Overview: Discusses the concept of positioning products in the minds of consumers to stand out in a crowded marketplace.
Amazon Link: Positioning: The Battle for Your Mind
4. “Contagious: Why Things Catch On” by Jonah Berger
Overview: Examines why certain products and ideas become popular and how to make your marketing efforts more viral.
Amazon Link: Contagious: Why Things Catch On
5. “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne
Overview: Introduces the concept of creating uncontested market space to make the competition irrelevant.
Amazon Link: Blue Ocean Strategy
6. “Permission Marketing” by Seth Godin
Overview: Advocates for marketing strategies that involve obtaining customer consent and building long-term relationships.
Amazon Link: Permission Marketing
7. “The Tipping Point” by Malcolm Gladwell
Overview: Explores how small actions at the right time, in the right place, and with the right people can create a “tipping point” for a product or idea.
Amazon Link: The Tipping Point
8. “Ogilvy on Advertising” by David Ogilvy
Overview: Shares timeless insights from one of the pioneers of modern advertising, covering everything from copywriting to client relations.
Amazon Link: Ogilvy on Advertising
9. “Building Strong Brands” by David A. Aaker
Overview: Discusses strategies for creating and managing brand equity to stand out in competitive markets.
Amazon Link: Building Strong Brands
10. “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath
Overview: Identifies the traits that make ideas memorable and offers a blueprint for crafting messages that stick.
Amazon Link: Made to Stick
Conclusion
These books provide a deep dive into consumer psychology, branding, strategic positioning, and more. By absorbing the knowledge within these pages, you’ll be well-equipped to craft effective marketing strategies and drive meaningful results. Get MBA knowledge without the MBA price tag.
Want to download our MBA self-directed guide? Check out our Condensed MBA Blueprint!
