Marketing Book List - Condensed MBA

Do NOT read all these books. No one in an MBA program would either…just pick the ones that strike you as interesting and get reading. (Each book contains an affiliate link to an Amazon purchase, but you could probably find used books for cheaper elsewhere.)

Title	Author	Summary
Marketing Management	Philip Kotler, Kevin Lane Keller	A comprehensive text covering marketing theories, strategies, and practical applications in today’s business environment.
Strategic Marketing Management	Alexander Chernev	Provides frameworks and tools for developing and implementing effective marketing strategies.
Consumer Behavior: Buying, Having, and Being	Michael R. Solomon	Explores consumer behavior theories and how they impact marketing strategies and brand management.
Influence: The Psychology of Persuasion	Robert B. Cialdini	Examines the psychological principles behind persuasion and how they can be applied in marketing and sales.
Blue Ocean Strategy	W. Chan Kim, Renée Mauborgne	Introduces the concept of creating uncontested market space to make competition irrelevant.
Crossing the Chasm	Geoffrey A. Moore	Discusses strategies for marketing high-tech products during early stages to mainstream customers.
Positioning: The Battle for Your Mind	Al Ries, Jack Trout	A classic on the importance of positioning in marketing to create a unique impression in the customer’s mind.
Contagious: Why Things Catch On	Jonah Berger	Explores the science behind word-of-mouth and how products and ideas become viral.
Marketing Research	Alvin C. Burns, Ronald F. Bush	Provides a comprehensive guide to designing and conducting marketing research projects.
Strategic Brand Management	Kevin Lane Keller	Discusses brand equity and provides strategies for building, measuring, and managing strong brands.
The New Rules of Marketing and PR	David Meerman Scott	Examines modern marketing and PR strategies in the age of social media and digital communication.
Predictably Irrational	Dan Ariely	Explores how irrational behavior affects economic decision-making and marketing strategies.
Permission Marketing	Seth Godin	Introduces the concept of permission marketing, focusing on building customer relationships through consent-based communication.
Marketing 4.0: Moving from Traditional to Digital	Philip Kotler, Hermawan Kartajaya, Iwan Setiawan	Discusses the shift to digital marketing and how to engage customers in the digital age.
Hooked: How to Build Habit-Forming Products	Nir Eyal	Provides a framework for creating products that keep users coming back through habit formation techniques.